Meet our founder
Latoya
Wise
Affectionately Known as Toya Imani
A Passion for People. A Commitment to Education. A Purpose Rooted in Service.
Latoya Wise, affectionately known to many as Toya Imani, is an experienced pharmaceutical field access and reimbursement professional, entrepreneur, mentor, and advocate for professional development and greater diversity within the pharmaceutical industry.
With a professional background spanning healthcare, pharmaceutical reimbursement, business leadership, and entrepreneurship, Latoya has built her career around relationship building, education, collaboration, and helping others navigate complex challenges.
Throughout her career, she has developed extensive experience in healthcare reimbursement, payer requirements, patient access barriers, and educating healthcare providers and their staff. Her experience has reinforced her belief that access to knowledge is just as important as access to opportunity.
The Inspiration Behind Black FRMs Connect
As Latoya advanced in her pharmaceutical career, she recognized that many talented healthcare professionals were unfamiliar with opportunities in field reimbursement and pharmaceutical market access.
She also understood that transitioning into these roles requires more than professional experience. It requires preparation, knowledge of the industry, the ability to communicate transferable skills, and access to meaningful mentorship.
That realization inspired her to establish Black FRMs Connect, a professional development and mentorship community dedicated to supporting healthcare professionals interested in pursuing careers as Field Reimbursement Managers (FRMs) and in related pharmaceutical access roles.
Through mock interviews, résumé reviews, career transition coaching, educational Knowledge Lab sessions, and professional development discussions, Latoya helps aspiring professionals build confidence, strengthen their knowledge, and prepare for the next chapter of their careers.
For Latoya, mentorship is not simply about helping someone prepare for an interview. It is about helping people recognize their potential, develop professionally, and gain the knowledge necessary to navigate unfamiliar career opportunities.
She believes in creating environments where professionals can learn from one another, build meaningful relationships, and celebrate each other's accomplishments.
Education, Leadership & Lifelong Learning
A proud graduate of Jackson State University, Latoya understands the value of education and the importance of investing in personal and professional growth.
She is currently completing her Master’s degree in Management Information Systems at Lamar University, with an anticipated graduation date of December 11, 2026.
Her commitment to education continues in January 2027, when she is scheduled to begin pursuing her Doctor of Health Administration (DHA) at Morehouse School of Medicine.
Her doctoral research interests center on diversity within the pharmaceutical industry, with particular attention to representation, career pathways, professional development, and the broader relationship between healthcare workforce diversity and patient access.
Through her academic journey and professional experiences, Latoya hopes to contribute to meaningful conversations about the future of pharmaceutical access and the importance of developing the next generation of healthcare professionals.
Beyond the Professional Title
In addition to her work in pharmaceutical access, Latoya is the founder and CEO of Lipstick By Imani, a beauty brand established in 2019.
Her entrepreneurial journey has strengthened her understanding of leadership, resilience, business development, relationship management, and the importance of building something with purpose.
Whether she is educating healthcare providers, mentoring aspiring pharmaceutical professionals, leading her business, or continuing her education, Latoya remains committed to personal growth and creating meaningful opportunities for others.
She believes that true leadership is not measured solely by personal accomplishments, but also by the knowledge shared, relationships developed, and positive impact made along the way.
A message from our founder
I created Black FRMs Connect because I believe knowledge should be shared, mentorship should be meaningful, and opportunities should not be limited by a lack of exposure to the profession.
Throughout my career, I have learned the importance of preparation, built authentic relationships, and understanding the value of your own professional experiences.
My goal is not simply to help someone transition into a new role. I want to help professionals understand the work, develop confidence in their abilities, and establish a foundation for long-term career growth.
As I continue my own educational and professional journey, I remain committed to pouring back into the next generation of healthcare professionals.
I believe there is room for all of us to grow, learn, and succeed.
You can't remove every barrier, but you can make sure knowledge is never one of them.
Latoya Wise (Toya Imani), Founder, Black FRMs Connect